¹ every project starts with identifying your true need. really, not just what you think you need, but what you really really need.
² making sure we "listen carefully" and respond with a finely crafted brief. time to design? not yet.
³ searching for insights and identifying patterns that connect with your goal. time to design? not. not. not.
⁴ delivering a carefully curated creative direction to ensure we are both aligned visually and strategically. time to design? oh yes. oh yes.
⁵ designing, prototyping, challenging, twitching, polishing and doing what it takes.