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branding
olive sister ranch: location inspired branding
challenge
create a branding that breaks through the clutter of the olive oil industry able to reach the international market.
solution
stepping back and seeing things from above we've noticed that the olive field is divided into 3 areas, the top where the younger olive trees are, the middle where the older tree thrive and the bottom where the ranch is. this paved the way to break the name into 3, top-middle-bottom.
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thoughts
having the first letter "O" referencing the olive helped bind everything together.
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latest work
