here at nekativ we are all fun and games, literally almost all the time. but deadlines are all serious and business, we treat them so!

pinky promise.

it’s all about perspective. nekativ space gives meaning, removes the unnecessary & creates clarity. at the of the day it’s all about...

minus the clutter

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branding

spanos: the path to materialising the immaterial

branding

spanos: the path to materialising the immaterial

client

spanos fine jewelry

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challenge

Spanos Fine Jewellery is a luxury brand with local and international exposure. Their challenge was how to make sure their branding communicates their values effectively, has a scalable physique and it is solid and versatile enough to stand the test of time.

solution

As we identified that the concept of golden shavings forming spiral circles and an S initial was powerful, we decided to maintain the approach and respect the brand image built so far. With a more refined execution, we started working on the initial icon to make it more functional in all environments while at the same time we focused on delivering a font family that would communicate the potential of the brand. Our prioritisation for the deployment of this project was encapsulated in a single word. Coherence. For the icon, the typography and the communication elements.

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A white gold pendant on a blue background
A white gold pendant on a blue background

spanos logo
crafting jewels with fire

thoughts

selection of images from brand manual
selection of images from brand manual

pieces of brand manual
pieces of brand manual

model with a ring
example of stationery
composition of gold pendant and ring
composition of gold pendant and ring

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latest work