A lawyer that has gone "rogue", that decided that the life of "telling lies" is beyond him made the switch to the fully embed in truth organic and nomadic farming. Our challenge was to communicate the whole idea of new age, innovative, sustainable ecosystem of nomadic farming to the public with a fresh and fairly controversial way.
To create the visual identity we started from the core. Since everything about Nomads Farm revolves around the descendant of the dinosaur, also known as chicken, we had to pay a homage to them. The letters "N" & "M" of the name together with the addition of the dotted eye depict an abstract typographical figure of a proud hen. In addition, the elongated letter "O" represents the group traveling characteristic of a nomad and how everything is contained inside a self-sustainable ecosystem.