here at nekativ we are all fun and games, literally almost all the time. but deadlines are all serious and business, we treat them so!

pinky promise.

it’s all about perspective. nekativ space gives meaning, removes the unnecessary & creates clarity. at the of the day it’s all about...

minus the clutter

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branding

nomads: self-sustainable ecosystems

branding

nomads: self-sustainable ecosystems

client

nomads farm

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challenge

A lawyer that has gone "rogue", that decided that the life of "telling lies" is beyond him made the switch to the fully embed in truth organic and nomadic farming. Our challenge was to communicate the whole idea of new age, innovative, sustainable ecosystem of nomadic farming to the public with a fresh and fairly controversial way.

solution

To create the visual identity we started from the core. Since everything about Nomads Farm revolves around the descendant of the dinosaur, also known as chicken, we had to pay a homage to them. The letters "N" & "M" of the name together with the addition of the dotted eye depict an abstract typographical figure of a proud hen. In addition, the elongated letter "O" represents the group traveling characteristic of a nomad and how everything is contained inside a self-sustainable ecosystem.

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intro-chickin'
inro-chickin' mobile

thoughts

Since the reaction of most people when the lawyer made the switch was "Are you mad? Why leave the safety of a well paying job for the hustle and uncertainty of nature?" the proper answer came by separating the word nomads to no, mads! :0

explanation
explanation
package label
composition of package
chickins'
chickins'

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latest work