GK Construction is the poster child of a long-standing family business in the construction industry with more than 40 years of experience in the market of metallic structures. The challenge was that in the last 40 years there was no visual communication or anything to connect the new brand with the parent brand.
Instead of focusing on the challenge which is "how to build something new on a heritage brand that has no communication" we decided to break the clutter of ordinary construction business and focus on the dream of owning a house faster than what you used to know. We promoted the vibe, the lifestyle, and the needs of the consumer of today. Then we equipped the emotional message with the functional attributes of building metallic structures.