When an international centre of excellence for the growth of the blue economy set sail in our country, the only duty we had was to win the European pitch competition for the branding of the project. The biggest challenge: A lot of activities under one name that only shared one common value; turning ideas into action for the growth of marine and maritime world.

We related the power of intention with the elements of the sea. From the notion to create to the movement of waves and the impact of the sea to disrupt, change and form new outcomes; we paraphrased rough ideas combined with intention as a catalyst to create. We connected an impactful vision with the dynamic of interaction and collaboration to transform people, the society, the industry and the world.