How could we re-create an existing online presence that is delivering sales into an uplifted, refined immersive e commerce with endless possibilities?

In this project, we decided to go all "test and learn" before launching. This is why we analysed 6 months of user analytics, conducted user tests and found all the problems that the old e commerce was facing. Later on, we designed a simple and clean approach that is flexible to incorporate integrations and new functionalities based on the users' needs.