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branding
alfita bakery: from peeled barley to refined typefaces
challenge
To transform a 40 year old bakery into an artisanal brand that focusses on tastes of the past into the future.
solution
40 years back, everything was written by hand from items to prices. With the new generation taking over the family business we wanted to maintain the heritage values but also give it a modern vibe. This is why we decided to use a handcrafted font with a custom typeface to showcase the same values into the future.
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thoughts
Also, in ancient Greek Alfita means peeled barley. That's a nice thought to connect handcrafted products with a handcrafted branding!
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latest work
