here at nekativ we are all fun and games, literally almost all the time. but deadlines are all serious and business, we treat them so!

pinky promise.

it’s all about perspective. nekativ space gives meaning, removes the unnecessary & creates clarity. at the of the day it’s all about...

minus the clutter

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branding

alfita bakery: from peeled barley to refined typefaces

branding

alfita bakery

client

alfita

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challenge

To transform a 40 year old bakery into an artisanal brand that focusses on tastes of the past into the future.

solution

40 years back, everything was written by hand from items to prices. With the new generation taking over the family business we wanted to maintain the heritage values but also give it a modern vibe. This is why we decided to use a handcrafted font with a custom typeface to showcase the same values into the future.

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alfita_business cards
alfita-brand manual

thoughts

Also, in ancient Greek Alfita means peeled barley. That's a nice thought to connect handcrafted products with a handcrafted branding!

alfita-breads
alfita-hold
alfita-package
alfita-hold-mob

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latest work